ELO and XBorg Join Forces to Take FanBase Beyond Esports and Into Global Gaming Communities

Already powering immersive fan experiences for top-tier teams including Team Liquid, Ninjas in Pyjamas (NIP), and Evil Geniuses, FanBase is the first fan loyalty platform where every interaction is personalised, every achievement is portable, and every supporter is rewarded for their engagement.

Through this partnership, ELO will leverage its deep operational experience and global network in gaming communities to bring FanBase beyond esports and into wider gaming ecosystems. Game studios, publishers, and brands will be able to integrate FANBASE to activate audiences, reward loyalty, and create richer, more connected out-of-game experiences.

“ELO stands for community at the core of gaming, its foundation. XBorg’s technology brings that foundation to life, powering richer, more connected out-of-game experiences; from loyalty to discovery to social play. Our partnership with XBorg unlocks FanBase for the wider gaming audience, providing studios, publishers and brands a powerful way to engage with their community,” added Roald van Buuren, Co-Founder of ELO.

The partnership is set to unlock:

• New publisher partnerships and brand integrations across multiple game genres
• More fan applications launched in different verticals of gaming
• Expanded user acquisition outside of esports, strengthening FanBase’s reach and impact

“FanBase is already setting the standard in esports. With ELO’s expertise in gaming communities, we’re taking it further: empowering more players, fans, and creators across gaming to be recognized and rewarded for their engagement,” said Louis Regis, XBorg CEO.

ELO and XBorg are now inviting game studios and publishers to explore how FanBase can transform the way they connect with and reward their communities both in-game and beyond.

About ELO
ELO exists to empower gaming communities by building bridges between game creators and game communities. We craft experiences and shape relevancy through serving, creating and investing. We work with game studios, brands and capital to enhance the out-of-game gaming experience, grow communities and provide real solutions in gaming culture and innovation.

About XBorg
XBorg is building the infrastructure for gaming’s next era, where every interaction is personalised, every achievement is portable, and every player controls their destiny. With FanBase, brands can deploy next-gen fan applications that are immersive, gamified and fully customisable.