COMMUNITY: TOOLS • EXPERIENCES • GROWTH
ELO builds the tools and activations that power thriving game communities for game developers and publishers. From custom Discord tools to scalable engagement strategy and competitions, we help your players stay active, connected and excited long after launch.
VENTURES • INNOVATION • PRODUCTS
ELO partners with founders and startups in community culture and tech, turning ideas into scalable businesses shaped for the future of gaming. Find our projects on our Ventures page.
CAPITAL • INSIGHT • OPPORTUNITY
ELO invests in gaming technology and infrastructure, and works with capital partners to identify the right opportunities. We combine market insight with deep operator experience to guide smart investment decisions.

Community Critical Mass is where the community carries your game, and not your marketing spend. It is the single biggest reason for your game to achieve:
Lower cost of user acquisition
Higher player engagement rates
Higher player LTV
Better discoverability
Authenticity and trust
ELO focuses on the mechanisms that make Community Critical Mass possible. By designing clear participation loops around competition, progression, feedback and sharing, communities begin to sustain themselves: Engagement compounds, retention stabilises and growth becomes organic rather than bought.

Enable participation beyond the game with systems that organize events, challenges, and ongoing engagement.
Make player activity, growth, and impact visible through leaderboards, roles, and progression mechanics.
Capture community input and mood continuously to inform product, content, and live operations.
Support organic sharing, UGC, and peer-driven discovery inside a single connected ecosystem.
LET'S CONNECT
ELO supports your game's full lifecycle. Ready to find out more?
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