Former FACEIT and Fnatic executives launch ELO, Supporting Games Made For and With Communities

LONDON, May 20, 2025 – ELO Group Ltd. announced today the launch of ELO, supporting game studios, publishers and brands to put the community experience at the heart of video games.

Today, challenges for game studios are abundant with studios and developers resorting to expensive, disjointed and short-term focused metrics and campaigns. Yet data shows that people spend tremendously more time on legacy and franchise titles than new game titles.

As game studios strive to create compelling games for audiences, ELO believes that the route to success is to focus on community from the earliest moments of a game’s inception and create equally compelling out-of-game community experiences.

To emphasise its focus on community participation, ELO launched with a campaign message ‘#PowerToTheGamer’ to reinforce ELO’s belief in the power of the community before, during and after the game's launch. ELO

Roald van Buuren Co-Founder said

“Humans have always craved emotional connections and a sense of belonging. And while traditional ways of community are slowly disappearing, gaming has become the new town square for people to share experiences and build memories. But all too often the early focus is on the development of the game, rather than how this engages players, due to various reasons. With ELO, our goal is to represent the voice of the community and support the developer so that they can focus on building great games."

Wouter Sleijffers, Co-Founder said

“The past few months we’ve spoken to many in the industry and one theme was consistently present: there’s a lot of pressure and many challenges creating a game, and community participation from origination to maturity has lost its priority for a variety of reasons. With ELO, we want to provide an alternative and support studios and publishers with putting community on the same platform as the game itself”

ELO Group and its subsidiaries are registered in the UK (London) and Qatar (Doha). It operates internationally to serve, create and invest in gaming culture and innovation. For more information on ELO, visit https://elocollective.com.

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ELO exists to empower gaming communities by building bridges between game creators and game communities. We craft experiences and shape relevancy through serving, creating and investing. We work with game studios, brands and capital to enhance the out-of-game gaming experience, grow communities and provide real solutions in gaming culture and innovation.