Esports Insider: “There’s no real community building”: How the esports veterans behind ELO want to shake up game marketing

“It’s a bigger issue in the industry now, where a lot of games go live and they fall flat very quickly. So that’s what we’re looking to solve here: building actual engaging communities, leveraging the different angles that suit the specific games, sometimes that’s esports, sometimes that’s influencer campaigns, but usually it’s a whole suite of things, and provide that in a holistic way where everything interacts together in a sensible way.”

Read the full article over on Esports Insider.